WHERE TO START WITH SEO
The people who need your work are out there searching for it right now. They're just not finding you.
When you search for what you do, you're not showing up. The people who would love your work - the ones actively looking for someone like you - are finding someone else. Not because their work is better, but because Google knows how to read their site and doesn't know how to read yours.
And this isn't just about Google anymore. Whether someone is searching on Google, using AI tools, or asking ChatGPT for a recommendation, they're all pulling from the same place - websites that are well-structured and clearly communicate what they're about.
You've probably thought about SEO before. Maybe you've Googled it, read a few articles, or downloaded a guide. But every time you sit down to actually do something about it, you're not sure where to start or whether what you're doing is even the right thing.
That's exactly where this course comes in.
DIY SEO FOR SMALL BUSINESS OWNERS AND CREATIVES
"Spectacularly helpful, comprehensive, and illuminating." - Erika
Google isn't mysterious. It's looking for three things - relevance, clarity, and authority. Does your site use the words people are actually searching for? Is it structured in a way Google can understand? Do other sites point to yours?
Most small business owners and creatives are weak on at least one of these without knowing it. Once you can see your site through Google's eyes, every change you make has a reason behind it. That's what it means to learn SEO - not gaming a system, but understanding how it works so your site can do its job.
SEO sounds technical, but at its core it's simple: it's how you help the right people find you when they're already searching for what you offer.
- Understand how Google reads your site and decides what to show people.
- Research what your ideal clients are actually typing into Google and use that to guide every decision you make about your site.
- Structure your pages so Google can make sense of them without losing the voice and personality that makes your site feel like you.
- Optimize any page on your site from start to finish, using a repeatable process you can come back to again and again.
- Track what's working and know where to focus next, instead of guessing.
What you’ll be able to do differently after the course:
WHO THIS IS FOR
This course is for you if you have a website and want the right people to find it - whether your site feels polished or is still a work in progress. You don't need any technical background. You don't need to have done any SEO work before. You just need a site and the willingness to spend some time on it.
It's built for small business owners and creatives - photographers, designers, therapists, coaches, artists, makers, studio owners - anyone who is good at what they do and wants their website to bring in the right people.
This is not a comprehensive SEO program. It's a foundational course designed to help you learn SEO online at your own pace, with a clear starting point and a process you can build on over time.
The course is self-paced. You could move through the whole thing in a week if you wanted to, or spread it out.
Each module comes with a worksheet or checklist so you're doing the work as you go - not just watching videos.
By the time you're done, you'll have at least one fully optimized page on your site and the tools to do it again whenever you're ready.
how it works
A PEEK INSIDE THE COURSE
You'll learn the three things Google looks for and start seeing your own site through that lens. This is the foundation everything else builds on. You'll also get clear on what your website's job is and who you most want it to reach.
How Google Actually Reads Your Site
Module 1
You'll learn how to find out what your ideal clients are actually typing into Google so you can stop guessing and start building your site around real search behavior.
keywords: getting inside your client's head
Module 2
You'll learn how to structure your pages so Google can read and organize them - and how to check your work against what others in your space are doing.
Structure - Speaking Google's Language
Module 3
You'll learn how to track your site's performance so you can see what's working. You'll also build a plan for growing your visibility over time - so you finish the course knowing not just what you've done, but what to do next.
Your SEO Foundation + next steps
Module 4
A couple of years ago, my website looked great - but Google had no idea what to do with it. The people who needed my work weren't finding me through search. They could only find me if they already knew about me.
When I learned how to close that gap - how to make my site make sense to Google without losing what made it feel like me - things started to shift. I started showing up on the first page of Google for my main keyword. I started getting inquiries from people who had never heard of me before. They just found me, because my site finally made that possible.
After that, I started helping friends with their sites. Other small business owners, other creatives - people who were good at what they did but felt invisible online. I kept seeing the same thing: a beautiful website that Google didn't know what to do with. And every time, the same foundation made the difference.
This course is my way of making that foundation accessible to more people. DIY SEO for small business doesn't have to be overwhelming. It just needs a clear starting point.
why i built this
One-time payment of $97
Self-paced
Yours to keep
The first 10 people to enroll get a one-hour live personal site audit over zoom - a $250 value - for free. We'll look at your actual website together, walk through what's working, and you'll leave with specific recommendations for your site.
After the first 10 spots are filled, the site audit will be available as an add-on for $250.
Pricing + Site Audit Bonus
frequently asked questions
Not at all. This course is built for people who don't consider themselves technical. I walk you through everything step by step, including how to install and use every tool.
Do I need to be technical to take this course?
The principles apply to any website platform - Squarespace, WordPress, Wix, Showit, Shopify, or anything else. Some of the how-to details will look a little different depending on your platform, but the process is the same. You may need to do a quick search for how to access certain settings on your specific platform, but once you know what you're looking for, it's usually straightforward.
What platform does my website need to be on?
The course is built for small business owners and creatives of all kinds. The examples and principles apply whether you're a photographer, a designer, a therapist, a coach, or any other small business owner with a website.
who is this for?
You could move through the whole course in a week if you sat down and focused. Most people will probably spread it over two or three weeks. It's self-paced, so there's no deadline.
How long will this take?
Yes. AI tools like ChatGPT and Google's AI overviews still pull from websites that are well-structured and clearly communicate what they're about. The fundamentals you'll learn in this course are exactly what AI needs to understand your site and recommend it.
Does SEO still matter with AI changing how people search?
The guide is a great starting point - and this course is what comes next. It takes the tools from the guide and puts them in context, with a clear process for using them and worksheets to help you apply what you learn to your own site.
What if I've already downloaded the free guide?
Your website is already doing a good job of representing your work...
You're all signed up! Keep your eyes on your inbox for your guide.